V. Statement Of The Bench Mark And Marketing Goal - 847 Words

V. Statement of the Bench Mark and Marketing Goal The Alumni Relations department is reaching out to alumni, however the interesting data about the events they host tend to have a surprising ethnicity turnout. After some analysis the Alumni department host events that draw the attention of certain alumni. However, events hosted seem to attract the Caucasian demographic which account for 70%, the least at each event. In terms of benchmarking, the Alumni Relations department refers to the term called affinity groups. These are groups of people that have the same interest. However, while analyzing the African American demographic the events hosted by the Alumni Relations department seem to have low turnout for the African American crowd. Though the graduation rate for the African American demographic is approximately 60%, the turn out for events that the Black Alumni Chapter host are fairly decent, however events are not consistent for them. Reason being is the Black Alumni Chapter tends to host national historical African American events like Martin Luther King brunch, and anything African American related. If the Alumni Relations department is able to attract 65% of the African American demographic to more non historical events. This will create more attendance for general events hosted by them, but also help the awareness of the Black Alumni Chapter as well. VI. Your solution to achieve goal in V In order for the Alumni Relations department to reach the 65% goal forShow MoreRelatedPenshoppe Marketing Plan5907 Words   |  24 Pagesperformance of the company in 2011 seemed lower a bit than the performance in 2010 approximately twenty-three percent. To improve this outputs raising the net income and creating the brand images with the target market, the company should follow the marketing objectives like introduce Penshoppe’s product lines to the prospective customers, raise awareness to enlarge the penetrated market and boost the brand recall convincing the target markets, redeem and keep maximum profits and minimum tax burden withRead MoreMetrobank Strama (Feu-Iabf)7898 Words   |  32 Pagesindustry there are a lot of competitors which offer the same services but for some reason some are doing better than others. Not all banks make huge profits but banks position themselves to attract customers through product differentiation, pricing, marketing and promotion and thi s makes the difference. A.1 Economic Forces Inflation and employment rates The primary objective of the Metrobank policy is â€Å"to promote price stability conducive to a balanced and sustainable growth of the economy†Read MoreThe Marketing Planning Process6737 Words   |  27 PagesASSIGNMENT THE MARKETING PLANNING PROCESS Student Name: Gulbaz Ahmad Student Id: M1003148 Module Title: Marketing Management London School of Business amp; Finance TABLE OF CONTENT S.NO | TOPICS | PG.NO | 1. | Executive Summary | 03 | 2. | Introduction of PepsiCo | 04 | 3. | Marketing Plan on Energy Drink | 06 | 4. | PEST Analysis | 09 | 5. | Porter Analysis | 10 | 6. | SWOT Analysis | 11 | 7. | Marketing Strategies | 12 | 8. | Critical Reflections | 15 | Read MoreOrganizational Study at Sulfex Mattress Company10860 Words   |  44 Pagesway as standing as growing testimony to the brand superiority. In every organization has different departments .Marketing is one of the important function.Marketing is a process that direct the flow of goods and services from producers to consumers. OBJECTIVES OF THE STUDY: * To study the overall performance of Sulfex Mattress Company. * To study in detail about the marketing department of Sulfex Mattress Company. * To know about the organizational structure of Sulfex Mattress CompanyRead MoreUBER FEASIBILITY STUDY8723 Words   |  35 PagesLeading to the degree of Bachelor of Science in Business Administration Major in Financial Management The Researchers: Kissie Rose M. Magalso Nida A. Sotillo Ann Maurine P. Ongue Manilyn A. Bajuyo Vanessa R. Ello Carmela Polintan Markim Belocura Ian Mark Palma TITLE PAGE Name of the company: UBERKnight Cyber Cafe Address: D’BAN Corner, Calamba, Misamis Occidental Phone Number: 908-1542 or 09105790075 Date Business was established: Name and Position of Contact Person: Ms. Kissie Rose M. Magalso-Read MoreInternship Report on Ztbl20418 Words   |  82 PagesReport ïÆ'Ëœ To develop an understanding of the organization, its mission, objectives and management philosophy. To acquire good work habits and gain an awareness of the community’s vast resources. To be responsible and work toward specific achievable goals. To analyze the bank through different analysis such as Ratio SWOT analysis. ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ 1.3 SCOPE OF THE STUDY The scope of the conducting this study is given as under; It is a compulsory requirement for the award of Bachelor’s Degree in Read MoreEssay about Strategic Audit of Harley Davidson Inc.10682 Words   |  43 PagesRelative power of unions, governments, special interest group, etc. 8 C. SUMMARY OF EXTERNAL FACTORS 8 IV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESS (SWOT) 10 A. CORPORATE STRUCTURE 10 B. CORPORATE CULTURE 10 C. CORPORATE RESOURCES 10 1. Marketing 10 a. Product: 10 b. Price: 11 c. Place: 11 d. Promotion: 11 2. Finance 12 3. Research and Development (R D) 13 4. Operations and Logistics 13 5. Human Resources Management (HRM) 14 6. Information Systems (IS) 14 D. SUMMARY OF INTERNALRead MoreRed Bull13142 Words   |  53 PagesCONTENTS MISSION STATEMENT EVALUATION 5 VISION STATEMENT EVALUATION (based on â€Å"building your company’s vision, published in Harvard Business Review) 5 1. MACRO-ENVIRONMENTAL ANALYSIS AND INDUSTRY ATTRACTIVENESS 8 Porter’s Five Forces 8 1. Threat of new Entrants: 8 2. Bargaining power of suppliers 10 3. Bargaining Power of Buyers 11 4. Threat of Substitutes: 12 5. Determinants of Rivalry among Existing Firms: 14 Overall Industry Rating: 15 SUMMARY OF PORTER’S 5 FORCES ANALYSIS:Read Moreâ€Å"a Study on Consumer Behaviour with Reference to Sony Vaio Laptops†14338 Words   |  58 Pageschannels. â€Å"MARKETING† is everywhere formally or informally, people and organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasing vital ingredient for business success. Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on, to the ads we see. SOME DEFINITIONS: â€Å"Marketing is the process of discovering and translatingRead MoreCafe Coffee Day14374 Words   |  58 Pagesdaily activities. MOTIVATION - I will always be motivated to give the best for my organization, my team and my customers. COMPANY HISTORY Amalgamated Bean Coffee Trading Company Limited (ABCTCL) is an entrepreneurial venture of Chairman, Mr. V. G. Siddhartha. His passion for coffee coupled with the opportunity provided by the deregulation of The Coffee- Board in 1993 created the perfect timing for the launch of this company. Their visionary Chairman could foresee the demand for Indian coffee

How Discipline Is Not Easy - 968 Words

Discipline has always been, to me, a thought of growing in yourself or in this case growing in your relationship with Christ. Discipline is not easy, in fact, it is hard, but the results are what we discipline ourselves for. Celebration of Discipline was a very eye opening and insightful book in many aspects. Foster, the author, describes spiritual discipline as an inward and outward reality. Meaning, the inner and outward attitude of the discipline. The bible uses spiritual discipline to describe fasting, prayer, worship, and even celebration. When Jesus spoke of spiritual discipline, he hardly gives instruction of how to discipline ourselves spiritually. This book book gives more of an outline/guidance to types of disciplines that could help you in your spiritual journey. There are three types of disciplines discussed in this book, along with many sub-categories within each type. All these groups are used to help one form a more well-rounded spiritual life. The types are inward, o utward, and corporate discipline. Inward discipline is a type of discipline that focuses on your inner self/spiritual life. This involves things like praying, meditation, fasting, and studying. Outward disciple is more of what you can do as an individual to discipline yourself spiritually, such as simplicity, solitude, submission, and service. These are still self centered but more focused on the outside actions rather than the inside actions. Finally, we have the corporate discipline. ThisShow MoreRelatedOverview of Parenting Styles and Their Effects on Children1463 Words   |  6 PagesAccording to Webster’s dictionary, the definition of parenting is of â€Å"the process of raising and educating a child from birth to adulthood.† Have you ever pondered on how different you would be if your parents would have raised you differently? Everyone was raised differently, therefore we all will be different types of parents. We may cherish the way our parents raised and disci plined us, so we’ll utilize those techniques when we become parents. On the other side, we may despise the way our parentsRead MoreDiscipline and Freedom1740 Words   |  7 PagesDiscipline and Freedom Is There a Relationship Between Freedom and Discipline? Yes. The relationship between these two seemingly opposing forces is one that is strong and interdependent. Often in the quest for freedom people will shun discipline. They believe that being disciplined somehow restricts their freedom. This couldnt be further from the truth. Having discipline of your mind and time brings freedom to you in so many different ways. It takes discipline to achieve the life you want to leadRead MoreThe Advantages and Disadvantages of Harsh-Heart and Easy-Going Parenting Styles1476 Words   |  6 PagesMr. and Mrs. Harsh-Heart believe in the importance of stern discipline and impose strict rules that they expect their children to obey without question. They penalize behavior harshly, frequently with spanking. Mr. and Mrs. Easy- Going do not use punishment to enforce their rules and believe in natural consequences teaching lessons and setting limits on behavior. They have regular family meetings with their children to discuss household rules and their importance to the family dynamics. AlthoughRead MoreParenting980 Words   |  4 Pageschildren to inevitably {h opefully} produce respectable adults. Often parents will emulate the style of discipline they experienced growing up. It is important to know the effects discipline may have emotionally on children. A few techniques that can be utilized in positive parenting are discipline, a child’s growth mentally and physically, and how to be consistent. Discipline is often a touchy subject when it involves a legal situation. Parents are often confused about where toRead More How to be a Good College Student Essay541 Words   |  3 PagesHow to be a Good College Student College is a competitive environment; in order to succeed in it a student needs certain skills. Those skills can only be learned. A college professor mentioned that there five basic rules that need to be followed in order to become a good student: study, do all the homework and the assigned reading, attend class, and, most importantly, develop self-discipline and time management 1. In the following lines, a detailed analysis of those different steps will be doneRead MoreThe General Business Major Unit As An Academic Course1628 Words   |  7 Pagesdevelopment of the discipline as widely employed in academic. The memo also gives an in-depth analysis of the discipline and highlights it several importance alongside its relationship with other related fields of study. This memo is a suitable source of information to persons seeking greater understanding of the business major discipline and its relevance in other related fields. The memo uses credible academic sources to vividly examine the discipline and give a clear illustration of how its study isRead MoreGeneral Business Major Unit As An Academic Course1628 Words   |  7 Pagesdevelopment of the discipline as widely employed in academic. The memo also gives an in-depth analysis of the discipline and highlights it several importance alongside its relationship with other related fields of study. This memo is a suitable source of information to persons seeking greater understanding of the business major discipline and its relevance in other related fields. The memo uses credible academic sources to vividly examine the discipline and give a clear illustration of how its study isRead MoreEssential Aspects Of A Self Directed740 Words   |  3 Pagess it through till the end without complaining and making they did their utmost. Views problems as challenges - Sometimes it s easy to give up of one comes across a problem they haven t solved, but instead seeing them as a challenge instead and using that to motivate themselves to complete the task is a quality of a self motivated learner. Self discipline - Maintains a good rhythm in all aspects from time management to pursuit of problem solving, stays focused and determined by organisedRead MoreWhat Does A Parent Go About Choosing A Style Of Discipline?918 Words   |  4 PagesStyles of Discipline Every child, no matter the age, race, or gender has been disciplined at some point. The topic of discipline is always a sensitive one and the idea of it is different for every person. How does a parent go about choosing a style of discipline? Or is there really a choice? Most parents may use how they themselves were disciplined as a starting point. Socially and culturally speaking, there is a wide variety and range when it comes to discipline. Some may be viewed as ineffectiveRead MoreEssay about Time Management and Discipline923 Words   |  4 PagesTHE IMPORTANCE OF TIME MANAGEMENT AND DISCIPLINE I am writing this essay due to the fact that I failed to show up on time to accountability formation at 0630 on 31July2012. I was informed the day prior of where my place of duty was and when I was suppose the be there. I knew that I had to be at troop no later than 0615 in summer IPFU for PT. I am aware that I agreed to the initial counseling that I was expected to be fifteen minutes prior to any formation. I failed the standards that were given

Essay on Society’s Influence on 1984 and George Orwell

Society’s Influence on 1984 and George Orwell To say I accept in an age like our own is to say that you accept concentration-camps, rubber truncheons, Hitler, Stalin, bombs, aeroplanes, tinned food, machine guns, putsches, purges, slogans, Bedaux belts, gas-masks, submarines, spies, provocateurs, press-censorship, secret prisons, aspirins, Hollywood films and political murder (Bookshelf I). Politics, society, economy, and war during the forties had a direct impact on life at the time. A good example of this influence was the writing of Eric Arthur Blair, whose pen-name was George Orwell (Bookshelf II). George Orwells 1984 is written from a third person perspective-in this case, a selective omniscient, focusing mostly†¦show more content†¦He discovers Julia, whom he falls in love with, and she has the same beliefs as him. Together they find OBrien-a member of the inner-party, whom-Winston believes-could overthrow The Party (the Government), and Big Brother: the supreme governmental leader that may be fictional or may be real, we never know. They become inner-party members but then are betrayed by OBrien, separated from each other (thats the last we hear of Julia), and Winston is tortured, until he believes the way of the party. He finally is put through enough torture in the Ministry of Love that he gives in, and believes everything the party believes-the past is alterable, the present can change, and that 2+2=5 if they say it is so. It is a classic case of negative utopia; the absolute worst life possible. Having to watch every step you take, especially with a Telescreen (an object that looks like a modern television but is two way, meaning that the person in the TV can see you) around every corner. George Orwell made this prediction of life in 1984 based entirely on what was happening in the 1940s. If the economic, political, and social problems continued as they did in the 40s, Orwells vision may have become true. The same attitude towards the government in 1984 was shown in Orwells life. Orwell has served five years in the Burmese police (Ross 56), and he was a member of the British Left-a group thats basis was anti-Stalinism (Ross 54). Orwell hadShow MoreRelatedGeorge Orwells 19841138 Words   |  5 PagesGeorge Orwell’s â€Å"1984† perfectly captures a potential dystopia that would occur to the human race if a totalitarian government was present. As a result of this, Orwell identifies the purpose of the novel: to warn people what could possibly happen if they were not careful. A totalitarian government is similar to a dictatorship and demands complete obedience. Orwell focused on what type of plot would be most beneficial, how the plot would impact the audience, and how the subplot builds on a conflictRead MoreFreedom of Media: Big Brother and 1984 Essay898 Words   |  4 PagesIn 1949, George Orwell wrote one of the most influential and relevant scientific fiction books of modern time. The book critiques the rule of totalitarian governments using subtle and not so subtle satire. The book reveals the dangers of a government gaining too much power over its citizens. The government can abuse its abundance of authority by controlling all of the media available to the citizens. In 1984, Orwell fears government control of media because it helped brainwash and control the citizensRead MoreComparing 1984 And Brave New World1364 Words   |  6 Pages1984 and Brave New World First Assignment Elizabeth Schepis Class: Monday and Wednesday There is a high probability that most people have heard of the saying, â€Å"Big Brother is watching you.† The saying comes from George Orwell’s book, 1984. A story which depicts a nightmarish view of society. Big Brother plays a key role throughout the novel for his surveillance state. Surveillance functions consistently in the dystopia, affecting the way individuals view themselves by their present day technologyRead MoreGeorge Orwell s Brave New World1601 Words   |  7 Pagesfocus on the past century they would see the works and predictions of Aldous Huxley and George Orwell. Both Huxley and Orwell, as one could infer, composed novels that describe future societies and their inner workings. Aldous Huxley, author of Brave New World, where members of society originate from a lab and who’s lives are pre-determined by the controllers. The controllers of Huxley’s futuristic society’s fundamental goal is to create an ideal community where every memb er achieves optimal happinessRead MoreModern Society In George Orwells Dystopian Novel 19841333 Words   |  6 PagesIn his dystopian novel â€Å"1984,† George Orwell imagines a world of evil, a place where the authentic individual is repressed of any basic rights. Fearful of this, he skilfully portrays the character, Winston Smith, to embody what life might be in a futuristic society, reduced of meaning, thought, and individuality. It is under these same values that German psychologist, Eric Fromm, hints Orwell’s work to be a warning. An eccentric reservoir for readers to understand the dangers and repercussions ofRead More1984 and North Korea1278 Words   |  6 Pages1984 demonstrates a dystopian society in Oceania by presenting a relentless dictator, Big Brother, who uses his power to control the minds of his people and to ensure that his power never exhausts. Aspects of 1984 are evidently established in components of society in North Korea. With both of these s ociety’s under a dictator’s rule, there are many similarities that are distinguished between the two. Orwell’s 1984 becomes parallel to the world of dystopia in North Korea by illustrating a nationRead More orwells political message to the world Essay1750 Words   |  7 Pages Many authors bring in the theme of politics into their work in order to make their creations more appealing and as a form of expressing their personal views. George Orwell’s â€Å"Nineteen Eighty-four† is a novel that contains many political messages to the world. Orwell felt that part of his role as a writer is to serve as a voice of conscience to our society by trying to express the truth as he saw it. The novel was written in a crucial time period in modern history after the Second World War and atRead More1984 George Orwell- Manipulation For Political Purposes.1366 Words   |  6 Pages1984 George Orwell- Manipulation for Political Purposes George Orwell’s 1984 was published in 1949 when England was facing an economical and political crisis due to the repercussion of World War II after Hitler’s and Stalin’s rule. The political world was repressed under the government’s control, resulting in forced labour, starvation and mass execution. Big Brother is a reminiscent of Hitler’s and Stalin’s totalitarian beliefs; the society is being persuaded by the false image projected by propagandistsRead More1984 Analysis of Big Brother1289 Words   |  6 Pagesï » ¿ In the oppressive, dystopian society of Oceania in the novel 1984, the Party has complete control over thoughts, language, and even the personal lives of Oceanians. The character, Big Brother, is likely a fictional character created by the Party, the most elite and powerful in this authoritarian society ruling over the gullible and brainwashed people of AirStrip One (today known as England). This is monitored with intense and invasive surveillance done through citizens and technology, impedingRead MoreThe Great Gatsby And 1984 Analysis1927 Words   |  8 Pagesto perpetuate their wealth and disguise their corrupt interior, they must oppress and exploit the proletariat through false consciousness. Both Scott Fitzgerald’s The Great Gatsby and George Orwell’s 1984 establishes societies that explores the Capitalism and Totalitarianism. George Orwell does that by setting 1984 in a futuristic totalitarian regime where the proletariat is under absolute control by the Party i n order to eternalize their power over its citizens. Fitzgerald, in The Great Gatsby,

Benefits of a Marketing Plan for Small Business Free Essays

Research Topic 5: â€Å"I’ve got a small business with only 3 full-time staff. Marketing Planning’s no real practical use to me! Besides, I can’t afford the time and/or the money to do it† The writing of a marketing plan is extremely important step in the functioning of an effective and successful business. A marketing plan will give a snapshot of where the business currently stands, where the business hopes and wants to be and what needs to be done to achieve this. We will write a custom essay sample on Benefits of a Marketing Plan for Small Business or any similar topic only for you Order Now This is crucial if the business wants to grow or maintain its current level of profit. It could even be helpful if a business needed to down-size. Marketing plans can be as detailed as required, and as such are useful tools for large corporations and small businesses alike. The creation of marketing plans can be quite daunting without previous experience, and this is one reason why many small businesses don’t create a plan. Ross Cameron, of Cameron Research Group states â€Å"†¦there appeared to be a large number of small business owners who were not interested in growing. It is possible this is because many small business owners don’t know how to grow† (Hartnett and Keisler 2008, p. ) Many of the smaller businesses don’t understand the benefit of creating a marketing plan, and therefore avoid creating one. One benefit of creating a marketing plan is in analyzing the current situation. Particularly in small businesses, the ability to step back and take an external view of the business is often difficult for an owner, as that time can be put to use elsewhere, and the results of a situational analysis can often be confronting (Hartnett and Keisler 2008). Most successful entrepreneurs of the world are able to view and analyze the business from the outside. Another benefit of producing a marketing plan is the potential for â€Å"greater co-ordination of effort† (Overton 2007). In having a clearly defined plan for the direction of the business, as well as an idea of how to get there, all of the employees can be focused towards that same goal. A business that has no marketing plan can potentially have employees pulling the business in many different directions, as the goal is not clear. Producing a marketing plan can also help measure the success of any efforts put in to improve the business. In creating a marketing plan, it is best to quantify the desired achievement. For example, if a business wanted to improve its sales by 25% over the course of a twelve month period and this goal is identified within the marketing plan, then it can be reviewed after twelve months (or at intervals during this period). The results of the review measures the effectiveness of the marketing plan. If sales figures have grown by 25% or more, then it is seen as successful. If sales grew by under 25%, or worse, declined, then the marketing plan has not been as effective as it should be. The measurement of success of a marketing plan can also be used as a benchmark to set future marketing plans. Using the perceived effectiveness or not of the previous marketing plan, can be a useful tool for looking forward. It can inspire a business to set higher growth in sales figures, or to set the benchmark lower, to enable a sales figure that is a little bit more achievable, based on the previous marketing plan (Overton 2007). A marketing plan can also help a business by looking at its strengths, weaknesses, opportunities and threats (also known as a SWOT analysis). In providing this analysis, a business has a better viewpoint from which to build upon. Analysis of strengths provides important information about what the business does well in its operations. For example, it could be how the business differs from its competitors, or what makes the business more successful than others in certain aspects. For instance, this could mean that the employees of the business are better trained or motivated than at rival businesses, the business has higher valued intellectual property, or various other reasons. Similarly, the analysis of weaknesses provides information and comparisons with other businesses to enable better decision making and potential improvements. The analysis of opportunities and threats document how the business could be impacted in the future, for better or for worse. Opportunities enable a business to look at future growth potential, future trends in the marketplace, opportunities to take advantage of competitor’s weaknesses, or any other factor that may or may not have been identified in the strengths or weaknesses. Threats are basically negative opportunities and can be current or future factors that may possibly have a negative impact on the business. In drawing up the strengths, weaknesses, opportunities and threats (SWOT) for the business, and similarly for its competitors, the business can have a greater understanding of its current situation, and moving forward, a greater understanding of any potential hurdles or windfalls that may impact the business (positively or negatively). This in turn provides a better platform from which to determine the way forward, and to provide a plan to achieve the goal of the business successfully. One of the main benefits gained by creating a marketing plan is the actual documenting of the businesses goals and direction. By having a plan in hard copy, and having all employees working towards the same goals and in the same direction, the business is more likely to succeed in reaching those goals. A marketing plan is also beneficial in setting a budget for effective marketing. A marketing plan will allow the business to look at its target objectives and determine the amount of money to be spent on that goal. Stephanie Paul (2010) insists that a marketing plan is â€Å"†¦Often considered the most effective budgeting method†¦Ã¢â‚¬  and that many experts believe that it is definitely the most logical way of setting a marketing budget. Similarly, a budget can also help create realistic strategies when looking at objectives from a budgeting aspect. â€Å"Understanding the return on investment on a marketing activity enables you to determine whether to keep them running or stop them and try something else†¦Ã¢â‚¬  (Murphy 2009) Many small businesses feel that they don’t have time to develop arketing plans and strategies, but a marketing plan can be as thorough as the business needs it to be. In the case of most small businesses, the owner of the business inevitably works â€Å"in† the business, and has very little time to work â€Å"on† the business. However, a marketing plan doesn’t have to take up a lot of time. Whilst a large business may need h undreds of pages for a marketing plan, many small businesses can create effective marketing plans using as little as â€Å"half a dozen pages† (How to Create a Marketing Plan) McDaniel (2003) states â€Å"Developing a marketing plan is free and can be as simple as a time line of when to order business cards, networking opportunities, organizational meetings, speaking engagements and deadlines for publications†. The article also goes on to quote Ronelle Genser of Genser International Consulting â€Å"†¦there are three secrets to marketing. Commitment, Investment (not just money but of time, energy, and talent, as well), and consistency. † A marketing plan would be difficult without these aspects (McDaniel 2003) Around 98% of small business owners state that marketing is the hardest part of their job†¦Ã¢â‚¬  (McDaniel 2003). As seen above, a marketing plan can be effective at any scale, and should be a necessary tool for succeeding in business. For addressing the issue of time management in preparing a marketing plan for a small business, How to Create a Marketing Plan suggests taking â€Å"a couple of months to write the plan, even if it’s only a few pages long†¦Ã¢â‚¬  In conclusion, there are many benefits for writing a marketing plan, even for the time-poor owner of a small business. It enables the business owner to analyze the past and the present, as well as plot and plan the future direction of the business, the money spent on that plan and measuring the effectiveness of past, current and future plans. These are all practical uses of marketing plans, and for the basis of successful businesses, whether they are large multi-national corporations, or a small home business with few or no employees. Bibliography Hartnett R. , Keisler, K. , 2008, Small Business, Big Opportunity: Winning the right customers through smart marketing and advertising, Second edition, Sensis, Melbourne How to Create a Marketing Plan, 2010, Entrepreneur, viewed 2nd April 2010, Murphy, D. , 2009, Marketing Budget – Where do I start? , Vista Consulting, viewed 2nd April 2010, Overton, R. , 2007, Marketing Simplified, An introduction to marketing, eBOOK version, Martin Books, EBL EBook Library, viewed 2nd April 2010 Paul, S. , 2010, Cost of Marketing: What Is the Average Budget? , LegalZoom, viewed 2nd April 2010, http://www. legalzoom. com/business-management/promoting-your-business/cost-marketing-what-is How to cite Benefits of a Marketing Plan for Small Business, Essays

Legal Research Memo Assignment-Free-Samples-Myassignmenthelp.com

Question: Your task is to research and write a legal Memo based on the following fact situation. Your memo should include the following parts: Facts Issues Law Discussion Conclusion Bibliography Answer: 1.Facts According to the case study, the fact is Gill Golfer and Dave Driver both are playing golf in the Great Golf Courses Inc and member of the golf club. One day when they went to the golf club for playing the golf they used a golf cart for travelling between the golf holes. In the golf club they signed a contract when for using the golf cart about the usage and liability for using the cart. After some time when they are on the golf hole, Diane McDonald one of the employee of the golf course suggest them to park the car near a safe place and they parked as per the suggestion. However, when Dave suddenly and accidentally hit the golf carts gas pedal and drove into Gill. Therefore, Gill got injury and when they are on the ambulance, Dave apology to her but she warned him that she will sue her. 2.Issues According to the case the issues are, For the accident to Gill, whether she can make any allegations towards Dave Driver, Great Golf Course Inc and Diane McDonald for the damages or not. As per the signed contracts, whether the Great Golf Course Inc and Diane MacDonald can resolve their liability or not. 3.Law As per the case study, it can be stated that it is a case of negligence where Dave unintentionally caused damage to Gill. The law of tort defines the negligence in the unintentionally law of tort. Due to the negligence of Dave, he suddenly and accidentally hit the golf carts gas pedal and drove into Gill. Here the customer who is herself liable for her own injury. As per the case of Neely v MacDonald, 2014 ONCA 874 (CanLII) the facts of the liability held upon to the customers for the injury to him and his guests. The golf club is not the liable for their own injury. The liability of damage is caused by the guest but the court of the Superior Court of Justice also claimed the damages which were related to the golf club (Millington Wilson, 2016). This case was followed the judgment of the facts which are stated in another case of Fenn v Peterborough (City) (1979) where the Canada Court held the exemptions the claims of negligence (Bittle Snider, 2015). 4.Discussion As per the case study, Gill and Dave both of them signed the contract with the golf company that that the customers will not make liable the Golf Courses Inc. and its officers and employees for any kind of damages or claims which may arise from the use of golf cart. Therefore it can be stated that Gill never make liable to Diane McDonald who is one of the employee of the golf course company as because she already signed that contract of customer which was provided by the Great Golf Courses Inc. . Diane McDonald advised Dave to move the parking place because the golf cart was parked on a slope and which was too close to the hole and can be harmful for the customers. However, Dave did not change the parking place because he have a knee ache and suddenly he hit Gill with the golf cart while he is driving the golf cart and which make injury to Gill and broke her right arm (Spengler, et al. 2016). When Dove driving the car, it is his duty to properly drive the car and not hit anybody with it. Though he had no intension to hit Gill but she got a several injuries. It is the negligence cause by Dove and cause injury to Gill. Now Gill can take action against him for the injury and claim the remedies for the injury. In the case of Neely v MacDonald, 2014 ONCA 874 (CanLII) it was established that Canadian Litigation Counsel (CLC) arranged for a golf tournament at Bond Head Golf Resort where Neely was in the passenger golf cart with Kelly MacDonald and when the golf cart was accidently fall from the steep hill Neely got injured and make the charges against her for the negligence in driving the car. Fenn v Peterborough (City) (1979) is another case which facts and the judgments are relates with this case (Fordham 2015). However, Neely also sue the golf course company because she alleged that the cart was too fast to drive in a steep hill which was the another cause for her accident but the court has stated that the concept of customer is liable for all damage caused by customer or their guest is included in the contract with the golf course company and the damage was only caused for the negligence of the guests. Therefore as per the above concept of Neely v MacDonald, 2014 ONCA 874 (CanLII) which facts can be relates with this given case studies and can be included that Gill can make liable for her injury to Dave only because they are the customers in that golf course company and when they signed the contract, the liability lies towards them for any injuries. Dave failed to drive the car properly which cause the damages to Gill and caused that damage. She can claim the remedies from Dave for her broken arm. The damage is caused for the negligence by Dave and the causation was not taken and the injury was also too remote for the damage (Foley Christensen, 2016) 5.Conclusion As per the case study, it can be concluded that the injuries was happen due to the negligence of the customer. As per the terms of customer is liable for all damage caused by customer or their guest, Gill and Dave already signed the contract. Diane MacDonald was an employee of the company and he warned Dave about the slope parking area but he ignored and hit Gill which is the cause of the damage to her. Therefore Gill can never sue Great Golf Courses Inc. and its officers and employees as per the signed contract. She can make the allegations against Dave for the injury and claim the remedies against him for the negligence. 6.Bibliography Bittle, S., Snider, L. (2015). Law, Regulation, and Safety Crime: Exploring the Boundaries of Criminalizing Powerful Corporate Actors. Canadian Journal of Law and Society/Revue Canadienne Droit et Socit, 30(03), 445-464. Fenn v Peterborough (City) (1979) Foley, M., Christensen, M. (2016). Negligence and the Duty of Care: A Case Study Discussion. Singapore Nursing Journal, 43(1). Fordham, M. (2015). The Protection of Personal Interests-Evolving Forms of Damage in Negligence. SAcLJ, 27, 643. Millington, B., Wilson, B. (2016). The greening of golf:" Sport, globalization and the environment". Oxford University Press. Neely v MacDonald, 2014 ONCA 874 (CanLII) Spengler, J. O., Anderson, P. M., Connaughton, D. P., Baker III, T. A. (2016). Introduction to Sport Law With Case Studies in Sport Law. Human Kinetics.

Accounting Information Systems and Implementation

Question: Discuss about the Accounting Information Systems and Implementation. Answer: Introduction According to Bezawada (2012), the Accounting Information System is a process, which facilitates the collection, processing and the storage of the accounts related information for a commercial organization. However, as argued by Leon (2014), the AIS is the methodology, followed to track the accounts related activities in the organization. As a result, the report strongly focuses on the analysis of the business operations of the selected company Bakery. Besides, the research also highlights the commercial requirements following the analysis of the business operations. Concentrating on the business operations, the study also explains the system requisites and brings justice to the most suitable AIS for Bakery by the analysis of three Accounting Software Package Vendors. Definition of Bakerys business process Bakery deals in the supply of bread and other confectionery edibles to some other business outlets for about 50 years. The manager states that the organization meets the bread and confectioner requirements for the chains of pubs and even the supermarkets. However, keeping the business perspective in mind, Bakery has undergone diversity in fate for the business span. At this moment, Bakery has an employee force of seventy people and the organization is succeeding in increasing its revenues consistently. But the rapid increase in the number of competitors in the business, Bakery has confronted vital challenges in their line of commerce (Shatat and Mohamed 2012). But getting some healthy edibles at a lower cost, some of Bakerys customers have chosen alternatives. The diagram below highlights Bakerys commercial operations specific to the confectionary industry. Figure 1: Bakerys business process (Source: As created by the author) Development of the business requisites The processes are essential and must be followed To restore the bygone accounts, the most vital business operations are: - Sales and marketing: - This may be the most important operation for the improvement of the business and the restoring of the bygone accounts. Nevertheless, for the marketing and sales specific operations, the most vital functionalities are the marketing of the confectionery products, the customer relationships, the product sales, the forecasting of the sales outcomes, customer management, proper advertisements, etc. Management of the supply chain: - Related to the management of supply chain process, the purchase of the raw materials and its administration is an essential operation. As a result, it is required to ensure a cordial relation with the suppliers of the required raw materials (Huang and Zhu 2013). For attaining a high-quality brand image in the industry, Bakery must implement the AIS for operations namely the scheduling of the products, the manufacturing of the products, the related logistical operations, the maintenance of the manufacturing plant and some others. Finance and accounting: - Every business highlights this as the most crucial element. The finance and accounting operations for Bakery should ensure the functions like managing the flow of cash, Price allocation, and administration, the counterfeits of the financial transactions, the budget allocation plans and others. Human resources management: - Besides training, Bakery also needs to ensure the proper alignment of operations like the payroll operations. Essential Outcomes Process to reach the business targets For achieving the business goals, the company requires advancing the accountability issues of the teams. The ultimate goal is the satisfaction of the consumers. Contemporary demands of the customer end include the automated processes which ensure ordering whenever they want along with the best quality results (Shaul and Tauber 2013). Besides, there should be provisions for automated software for tracking, which delivers the consumers of the baking market to keep track of their orders in the most feasible methods. Figure 2: Essential outcome processes of Bakery (Source: - Nazemi, Tarokh and Djavanshir 2012, pp- 1017) The appropriate budget allocation planning is one of the key operations to meet the business goals. Speeding up of the business operations also plays major roles in achieving the targeted achievements in the business. Determining the requirements of the system Speed along with flexibility: - These are the primary factors, which need to be followed for a competitive operation in the Bakery environment. Bakery deals with a widespread contrast of bread items for the consumers, to select from (Ghofaili and Mashari 2014). As a result, to sustain the brand image and marketplace in the competitive environment, Bakery requires advancing the velocity of the consumer services in the retail outlets. Maintenance of the warehouse items efficiently and effectively: - Bakery currently has a huge base of suppliers for the raw materials and deals with a widespread variety of items, which are stored in the production warehouses. These require efficient maintenance. Accommodation of product prices at a single point: - Bakery services ensure an extensive variety of facilities for the consumers. These offerings include discounts for the purchase of fuel (Arli, Dylke and Soldo 2013). As a result, for the effective running of the business, the AIS requires the domain to identify the customer information while the customers undergo the payment process. Figure 3: Determining the requirements of the system (Source: Wingreen, Mahdavian and Gupta 2014,pp- 21) Tracking of the orders placed online: - Bakery makes provisions for ordering the confectionary items and delivery services as well, but by ensuring the items to be fresh and at the same time good for the customers health. They also keep low costs in mind, due to the firm competition that they receive. The AIS is required to administrate and control the online delivery processes (Asgar and King 2016). Data security: - Bakery databases will include sensitive information like the names and contact details of the customer. The customer database will also have the information based on the financial data related to the customer, during the online ordering process (Shaul and Tauber 2013). Selection of the most suitable software Identifying the currently available and popular Accounting Software Package Vendor In Australia, there is some good Accounting Software Package Vendors namely: MYOB SAP Sage Xero Selection of the software vendor and justifying the implementation of the AIS package for Bakery The SAP software includes six major components which are the people heads, the heads who account for the business operations, the regulations and instructions to be followed by the users, the data that is structured or even unstructured, the software adhering to the SAP regulations, the architecture and infrastructure of the informatics system and the internal administration system (Sarker et al. 2012). The SAP permits the Bakery to increase their productivity issues of the different departments of the business including the human resources. SAP allows one-time entry of data. The system provides a one-way connection of the overall process of operations. As a result, the employees belonging to different departments do not need to deal with various specialized software. The SAP also helps to overcome communication breaches. By executing in a single operation, the SAP cuts the overhead costs off. A single package determines the companys reports and a firm tracking of the organizational data. Therefore, there is no ned to purchase more than one software. As discussed by Shaul and Tauber (2013), SAP ensures an increased scalability to manage the customer relations an provides unique development solutions namely consistency development, adequate interactions along the gaps, etc. The consolidation of the entire organization is ensured by the third party service. SAP also offers user-friend ly solutions in the retails commerce (Nazemi et al. 2012). The SAP service is also scalable to the size of the company, along with customized services for the retail management. Selection of the vendor Comparing the available accounting software package (SAP services and MYOB services) SAP may be stated as one of the most popular Enterprise Resource Planning vendors all across the globe and hold a firm market stake of about 30% (SAP 2016). Figure 4: Official brand logo of SAP (Source: - SAP 2016) SAP is German organization operating with 130 offices in different nations (SAP 2016). The advantages due to choosing SAP The consolidation of the organizational operations and performance is maintained by third party service of SAP. There are user-friendly services for the retail operations SAP is scalable to varying size of the organization The retail use is also associated with efficiently customized features. The disadvantages of SAP The cost for implementing SAP for the retails business software package is high on the other vendor's costs (Nazemi et al. 2012). To use SAP effectively, the work force requires undergoing an efficient training schedule for the profitable use of the package. MYOB The software services relating to the operations of the MAC operating system are hard to find, especially for the Australian industry. Entrepreneurs find it difficult to sustain the top of records, specifically for the government form documentations. MYOB has succeeded to hold its marketplace consistently for the longest span to be accessed by the MAC operating systems in Australia (Wingreen et al. 2014). Although not a critical issue initially, if run on the MAC OS, it faces relatively reduced demands for handing the information over to the trusted set of accountants, not depending on the chip operations of the MAC or the PC. The package comprises three major subgroups that are Business Basics of MYOB for the starters and single vendors, the MYOB Accounting service for the record tracking of SMEs and the MYOB Accounting Plus for the established organizational works. The advantages of choosing MYOB are A noticeable increase in the input speed: - There are areas of mediocrity in the bookkeeping information that are manually operated. There may be the significant waste of cost and time for the bookkeeping operations. Numerous cases involve the passage of the same information. However, MYOB efficiently synchronizes information and reduces the tiring processes through the automated notes of credit, purchase orders, financial data and ensures high limits (Alrashid et al. 2012). Noticeable accuracy: - Correct information is the primary element for completing finance related maintenance. The operations, dependant on the manual frameworks of bookkeeping, involve likely blunders and inclusion of obsolete information. MYOB automates the manual processing, reducing the areas of mistakes. There are also provisions for the identification and the uprooting of copied information and repetitive mistakes. The challenges faced in MYOB A major challenge that is faced in MYOB is the issue regarding the security of the information related to the bookkeeping frameworks. The online data is always susceptible to intrusions extortion and other security breaches. Nevertheless, in the various domain, MYOB accounts for the industry best operations for the architecture and design of security framework. MYOB outruns other companies in cost maintenance of such high-security levels and ensuring secure access interfaces for the clients and the legal and other endorsement information. MYOB is not disposed of well. The workforce of the company must be well prepared to avoid the representatives with not worthy manual processes (Goyette et al. 2014). Many organizations are still not utilizing the services of cloud robotization because they are accustomed to the former services. So it is essential to create an expert staff base. But, MYOB provides online tutorials for free. MYOB provides niches for disposing of manual procedures and the respective bookkeeping frameworks along with vital plans (Sarker et al. 2012). The organizations, which utilize the services have been provided an opportunity to counter the ineffectiveness of the operations, avoiding their interference in the efficient business operations. Justifying the effective Accounting Software Package Vendor for Bakery The contemporary market has numerous vendors to offer Enterprise Resource Planning software services. Bakery must be wise enough for choosing the vendor, keeping in mind the organizational requisites and the capabilities. The top-notch vendors providing the software services are SAP, the Sage company, Xero and MYOB and others as well. There are a variety of factors to choose the Enterprise Resource Planning Vendors for the Supermarkets of Woolworths. Some inferences can be made while comparing the different service parameter of the various vendors. Bakery may avail a fast and efficient service from the SAP service and that too a highly scalable one. The SAP services for the Accounting Service assists in efficient and effective warehouse maintenance and operations in Bakery. The services by SAP ensure lucid and speedy price allocation functions in the SAP systems for SAP (Leon 2014). The tracking of the products, as well as the online order deliveries, are made effectively easy by the SAP services for the accounting services. SAP also ensures very feasible verifications of the information, and validation of the data is fast and accurate. The information and the protection of data are also efficient and more effective as compared to the other Accounting Service Software vendors. The business strategies of Bakery aim at the satisfaction of the consumers from the perspective of every decision that is made. Bakery is a very renowned supermarket and indulges in a non-skewered commerce in Australia and New Zealand. The employee base is well aware of the satisfaction requisites of the clients (Bezawada 2012). Hence, the training schedules of the employees to master SAP implementation will not account as an essential criteria. The cost for implementing SAP Accounting Software System is lower than all the other market rates and is well aligned with the requirements of the profits and the implementations efforts for the entire system. Conclusion The implementation of the Enterprise Resource Planning services in Bakery, Australia along with the services provided by SAP ERP vendor, will assist the organization to achieve the highlighted objectives in their line of business. The advancement of the entire system with the Enterprise Resource Planning services makes sure that Bakery is well accustomed to the factors namely the Accounting related working departments, the financial operations, the management of the human resources, the maintenance of the cordial client relationships, the production, and the supply chain management system, the administrations of the sales and the product distribution systems along with the effective logistical operations, by ensuring efficient transportation. The Enterprise Resource Planning services assist Bakery in the areas, which manage the real time operations of the Bakery business and making all the commercial operations easier and way more efficient. References Al-Ghofaili, A., and Al-Mashari, M., 2014, August. SAP system adoption traditional SAP systems vs. cloud-based SAP systems. InInnovative Computing Technology (INTECH), 2014 Fourth International Conference on(pp. 135-139). IEEE. Alrashid, W., Alshawi, M. and Al-Mashari, M., 2012. Exploring Entsaprise Resource Planning (Sap) Implementation From Stake-Holder Perspective. In5th International Conference on Communications, Computers and Applications (MIC-CCA , 2012)(Vol. 5, No. 1, pp. 125-124). Mosharaka for Research and Studies. Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business, and Accountancy| Ventura,16(1). Asgar, T.S. and King, T.M., 2016. Formalizing Requirements in SAP Software Implementations.Lecture Notes on Software Engineering,4(1). Bezawada, R., 2012. EntSAPrise Resource Planning.Available at SSRN 2142293. Go.oracle.com, 2016.Modernize Your Business with Oracle SAP Cloud. [online] Available at: https://go.oracle.com/LP=14618?elqCampaignId=22199src1=ad:pas:go:dg:SAPsrc2=wwmk15047962mpp005SC=sckw=WWMK15047962MPP005mkwid=sPAAknPRr|pcrid|67993859572|pkw|oracle%20SAP|pmt|e|pdv|c|sckw=srch:oracle%20SAP [Accessed 15 Jan., 2016]. Goyette, S., Cassivi, L., Courchesne, M. and Elia, E., 2014. Knowledge Transfer Mechanisms in an SAP Post-implementation Stage.Procedia Technology, 16, pp.430-439. Huang, X. and Zhu, W., 2013. An EntSAPrise Data Integration SAP System Conversion System Design and Implementation.AMM, 433-435, pp.1765-1769. Leon, A., 2014.EntSAPrise resource planning. McGraw-Hill Education. Microsoft Dynamics, 2016.Put your customers first. [online] Available at: https://www.microsoft.com/en-in/dynamics/default.aspx [Accessed 15 Jan., 2016]. Nazemi, E., Tarokh, M.J. and Djavanshir, G.R., 2012. SAP: a literature survey.The International Journal of Advanced Manufacturing Technology,61(9-12), pp.999-1018. Saleh Shatat, A. and Mohamed Udin, Z., 2012. The relationship between SAP system and supply chain management performance in Malaysian manufacturing companies.Journal of EntSAPrise Information Management,25(6), pp.576-604. SAP, 2016.SAP Software Solutions | Technology Business Applications | SAP India. [online] Available at: https://go.sap.com/india/index.html [Accessed 15 Jan., 2016]. Sarker, S., Sarker, S., Sahaym, A. and Bjrn-Andersen, N., 2012. Exploring value cocreation in relationships between an SAP vendor and its partners: a revelatory case study.MIS quarterly,36(1), pp.317-338. Shaul, L. and Tauber, D., 2013. Critical success factors in entSAPrise resource planning systems: Review of the last decade.ACM Computing Surveys (CSUR),45(4), p.55. Thesagegroup.com, 2016.The Sage Group. [online] Available at: https://www.thesagegroup.com/ [Accessed 15 Jan., 2016]. Wingreen, S.C., Mahdavian, M. and Gupta, H., 2014. an investigation into entsaprise resource planning implementation success: evidence from private and public sector organizations. Woolworths Online, 2016.Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au/ [Accessed 15 Jan., 2016].

1

1-3-1 Essay Did you know three cigarettes could get one addicted? Every time one takes a puff of a cigarettetheyre playing a dangerous game with life. I always wondered, Why are cigarettes so deadly, what is incigarettes, if people know theyre deadly then why do they still smoke them, and finally why does thegovernment allow people to buy these when they can kill you? Every time one smokes a cigarette its likeputting a gun to your head and pulling the trigger with out knowing if the gun is loaded or not. Ill dowhats within my ability to answer these questions in this essay. I browsed the internet (isnt it a wonderfultool?) and used other references and my knowledge to determine why cigarettes are addictive, unhealthy,and unappealing. If we could vote to make cigarettes illegal then Id vote yes. If your vote is no then afteryou read this essay I hope you will vote yes and save millions of adult and CHILDREN lives. Cigarettes are very unappealing. Do you like the smell of an old used ashtray? I dont and most otherpeople dont either. Well how would you like for smoking area to smell like that and wouldnt be able todo anything about it. You know how some smokers teeth are yellow. This is one result of the tar stainingtheir teeth. All white items in your smoking area could turn yellow as a result in the tar you exhale alongwith many other chemicals. Premature wrinkles are another result in smoking. Cigarettes are very unhealthy. If you knew what is in cigarettes you would think twice about eventouching them. The basic substances are nicotine, tobacco, and TAR. Yes TAR that black smelly stuff thatyou have on your roof, in the streets, and if you smoke in your lungs. These are some other substancesused to make cigarettes: Uranium, water, Carbon Dioxide. These chemicals are also used to make nuclearbombs. I guess smokers enjoy smoking nuclear bombs. Some side effects of smoking are many forms ofcancer, thickening of the blood, making the arteries thinner and smaller, cancer of the vocal cords Youllhave to talk out of a microphone in youre neck, and could cause constant Bronchitis. Addiction is probably the worst part. Before I explain what addiction is like Im going to tell youabout the process of addiction. 1. You light the cigarette. 2. You smoke two or three. 3. That dizziness isthe nicotine traveling throughout your body. 4. The nicotine takes effect and you want another and anotherand so on. 5. Youre addicted.Now for what its like. Every time you get angry or sad you want acigarette. If youve had a stressful day you may want one after a days work to calm your nerves. If youhave no way of getting them youll steal them or get other people to steal them for you. You may also getothers to buy cigarettes for you, or buy them from other people and get ripped off. For those of you who voted no earlier and changed to yes, good for you. For those of you whovoted no and kept your vote remember smoking is unhealthy, unappealing, and very addictive. I hope Ianswered many of your questions. Thank you for taking time to read my essay. I hope you will agree withme that cigarettes should be illegal.